Join The Movement

“Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world.”

 – Lucille Ball

Our Mission

Our mission is to make YOU feel BEAUTIFUL.
Not by hiding imperfections, but using them as a part of YOUR story!
We encourage girls & women worldwide to embrace their authentic selves, diminishing the need for external validation. Through our products and message, we help expose the POWER that you already have within you.
We are empowering girls & women everywhere to make positive choices throughout life, personal happiness, and contribution to society; Creating a strong, confident, unstoppable force of women worldwide.


Limited edition apparel collections, gifts & more. Designed to spread positive vibes.

Love Yourself First Classic Tee

Be Empowered Collection

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Skinny Jeans Shark Bite Hem – Bleeker

BYOU Jeans and Bottoms Collection

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Empowered Women Empower Women

Be Empowered Collection

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Take The Pledge!

Take the BYOU pledge and start your journey towards greater self-love.