“Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world.”
– Lucille Ball
Our Mission
Our mission is to make YOU feel BEAUTIFUL.
Not by hiding imperfections, but using them as a part of YOUR story!
We encourage girls & women worldwide to embrace their authentic selves, diminishing the need for external validation. Through our products and message, we help expose the POWER that you already have within you.
We are empowering girls & women everywhere to make positive choices throughout life, personal happiness, and contribution to society; Creating a strong, confident, unstoppable force of women worldwide.
Shop BYOU
Limited edition apparel collections, gifts & more. Designed to spread positive vibes.
Take The Pledge!
Take the BYOU pledge and start your journey towards greater self-love.