Join The Movement

“Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world.”

 – Lucille Ball

Our Mission

Our mission is to build the self-esteem of girls worldwide by encouraging them to embrace their unique and authentic self, diminish the need for them to seek external validation and approval. Through our products and education, we empower girls and women to make positive choices for their health, safety, well-being, personal happiness, and contribution to society.


Limited edition apparel collections, gifts & more. Designed to spread positive vibes.

Love Yourself First Classic Tee

Be Empowered Collection

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Women Support Women Classic Tee

Be Empowered Collection

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The Original Toddler/Infant Trio Set

Mommy & Me Collection

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Take The Pledge!

Take the BYOU pledge and start your journey towards greater self-love.